Stop Botrytis before it starts with the CleanPetal™ Approach
Botrytis is one of the biggest challenges in the flower industry, but the CleanPetal™ Approach helps you stop it before it develops. This structured, science-based method combines data, practical training, and one proven non-fungicide control layer to reduce the risk and the damage of Botrytis across your entire supply chain.
Botrytis leads to rejections, lost revenue, and unhappy customers. The challenge is that it does not begin in one place. The disease appears when the pathogen, the host plant, and the environment come together. Because these three factors shift across the chain, it cannot be solved with one solution.
This is where the CleanPetal™ Approach makes the difference. It helps you reduce Botrytis risk at the source, use fewer chemicals, improve your eco footprint, lower costs, and raise quality. The result is happier customers and stronger margins.
The CleanPetal™ Approach
The CleanPetal™ Approach helps you pinpoint where quality loss begins. It is a part of our comprehensive, data-driven supply chain management method. We analyse risk from farm to shelf using real data, not assumptions. This game-changing Botrytis solution involves:
- Fungicide resistance analysis (FRAC groups) with our partner Cropnuts
- Farm audit based on FlowerWatch Quality Standards
- Real performance testing (vase life & storage simulation)
- Cold chain monitoring with data loggers
Control the issues with CleanPetal™
Growers often rely heavily on fungicides to battle Botrytis. But resistance is increasing, and many fungicides no longer deliver the expected results.
CleanPetal™ helps you use fungicides only where they work, while adding a non-fungicide control layer that strengthens the host plant and reduces disease-conducive conditions.
- Eliminate ineffective fungicide products
- Data-driven spray optimisation
- Apply CleanPetal™ dipping as your non-fungicide control layer
Impact:
- Lower spray costs
- Lower residue levels and improved compliance
“The savings in one month already outweigh the cost of the programme.”
Build, and prove, consistency
Better control only matters when it is measurable. CleanPetal™ helps you stabilise quality and prove it to your customers.
- Ongoing fungicide-resistance monitoring
- Expert reviews & clear recommendations
- FlowerWatch BI dashboard to track progress
- Stronger positioning towards retail
The result is stable quality, fewer claims, and a stronger market story.
Your Impact Partner
CleanPetal™ supports both growers and retailers.
For growers
- Improve quality by managing Botrytis
- Reduce chemicals usage and save costs
- Strengthen the host plant
- Avoid Botrytis-conducive environments
- Work with an independent third-party
- Stay compliant with pesticide and residue regulations
For retailers
- Better looking and longer lasting flowers on the shelf
- Less waste
- More consistent supply
- Support lower chemical usage
- A stronger sustainability story