A new era in Botrytis control
Are you a retailer or grower eager to deliver healthier flowers with a longer vase life, at lower cost, and with an improved environmental footprint? If this sounds too good to be true, join the growing number of retailers and growers who are minimising the impact of one of floriculture’s main enemies, the Botrytis fungus, with FlowerWatch’s proven CleanPetal™ Approach.
A solution you cannot afford to ignore
Approximately 8-9% of all fresh-cut flowers arriving on retail shelves around the world today are infected with Botrytis. Commonly known as grey mould, this fungus produces spots, patches and fuzzy spores on flower petals. Most infected products end up in the waste bin before reaching consumers. These waste levels are steadily rising, as more growers discover that the fungal disease they want to control is developing resistance against frequently used fungicides.
FlowerWatch’s CleanPetal™ Approach changes all of this. Not surprisingly, European retailers and leading farms in Kenya and Ethiopia are quickly joining hands to implement this innovative solution.
“One month of savings outweigh the cost of the programme”
The CleanPetal™ Approach in a nutshell
The unique characteristics of the CleanPetal™ Approach are already changing the game in floriculture. In short, here’s what the CleanPetal™ Approach offers:
- Reduce flower waste by 5-9%
- Save 5-10% on crop protection, reducing active ingredients in your Botrytis management plan
- Avoid fungicides that have become ineffective due to fungicide-resistance
- Increase flower quality, vase life and consumer satisfaction
- Play an active role in making the flower industry more sustainable
- Lower use of planet-unfriendly fungicides
A giant step toward a more sustainable supply chain
The CleanPetal™ Approach represents an important step toward more sustainable global flower supply chains. This is because Botrytis does not only involve high treatment costs, rejections, lost revenue, and unhappy customers; it has also slowed down the development of sea freight and long-term storage. Both of these have huge potential for reducing floriculture’s impact on the planet. They can also help to improve flower quality, supply security, and customer satisfaction. By combatting Botrytis, the CleanPetal™ Approach helps to release this exciting potential.
FlowerWatch’s CleanPetal™ Approach is better for flowers, better for the planet, and better for business
Data-driven solutions for your flower supply chain
The CleanPetal™ Approach is part of FlowerWatch’s R&D Solutions for retailers, growers, and flower traders. We drive impact by combining industry expertise and comprehensive data we collect from current supply chains to analyse risk, develop solutions and quality standards, and train stakeholders. Partnering with players across the chain, and giving them high-value performance insights through our Watch-itT Platform, we boost quality, sustainability, and margins. The CleanPetal™ Approach is one of numerous science-backed, hands-on solutions we have developed to enable businesses to deliver fresher, longer-lasting flowers to customers around the world.
“This programme is a must for all farms.”
With over 180 hectares of flower fields, Sian Flowers™ is one of Kenya’s leading producers of Roses and Summer Flowers. For many farms like Sian, especially during the long rains[Jv5.1], Botrytis is a constant challenge.
Sian tapped into FlowerWatch’s CleanPetal™ Approach to identify resistance, eliminate ineffective fungicides, and build an optimized, fully data-driven spray strategy.
Key results:
• Immediate cost savings
• Reduced fungicide use
• Improved flower quality, less waste
• Happier customers
• Cleaner operations
Retailer & Grower info
- Dear Retailer,
Contact FlowerWatch to explore how the CleanPetal™ Approach can change your shelves and boost your margins.
- Dear Grower,
Contact FlowerWatch to explore how the CleanPetal™ Approach can change Botrytis management on your flower farm.