FlowerWatch Quality Standards
Setting the standard across the chain
We want to help you transform your supply chain. With our FlowerWatch Quality Standards, you can build a more resilient, sustainable, and future-ready supply chain that ensures your customers always receive the best flowers.
What are the FlowerWatch Quality Standards?
Our ambition is to be the world’s leading independent authority on flower supply chain standards. We’ve consolidated years of scientific research and practical industry experience in the FlowerWatch Quality Standards. Supported by measurable Key Performance Indicators (KPIs), our standards have a proven track record of fostering floriculture excellence and operational efficiency through the chain.
"We ensure our guidance is objective and focused solely on improving flower quality and performance. We are not linked to any chemical companies or technology vendors."
Our standards elevate your supply chain
- Growing and post-harvest practices, including Botrytis management
- Packaging
- Cold chain management
- Air freight
- Sea freight
Backed by the Degree Hour Norm
A cornerstone of our approach is the FlowerWatch Degree Hour Norm, which defines the limit values for time/temperature exposure for flowers from farm to florist. This scientifically-backed norm plays a pivotal role in our work on improving flower quality and overall supply chain performance. Compliance with this norm can significantly enhance the freshness and longevity of your flowers.
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How can we help you achieve your goals?
Any questions or ideas you would like to discuss? Reach out to us now.