Our mission
At FlowerWatch, we transform the flower supply chain by bridging science and practice. Our expertise enables businesses to consistently deliver fresher, longer-lasting flowers to customers around the world.
Building a Stronger, Smarter Global Flower Industry
For over 20 years, we’ve been driving improvement across floriculture by combining deep expertise in flower quality with a global network of partners. Our mission is to foster industry-wide development by connecting stakeholders and delivering actionable insights and structural programmes that improve quality, sustainability, and efficiency. In addition to being leaders in flower chain quality assurance, we create lasting impact across the entire sector.
What we do
We believe everyone should be able to experience the joy of top-quality flowers whenever they want. Our work improves flower quality, shelf life, and margins throughout the supply chain, all while reducing environmental impact. We’re here to delight consumers and businesses alike, ensuring a more sustainable and profitable future for the industry.
How we do it
We have developed a robust, data-driven approach to help businesses unlock value by turning complex research into practical solutions that improve efficiency, consistency, and performance. Our solutions are designed to turn the real challenges faced by every link in the supply chain into value-adding opportunities.
What we can give you
We help businesses across the chain achieve long-term quality excellence. With the Data-Driven Insights programme, R&D Solutions, and the Watch-itT Platform, underpinned by the FlowerWatch Quality Standards and practical training, we help raise standards, contributing to a stronger, more resilient, and future-proof industry. Our work goes beyond business; it’s about empowering teams to perform at their best.