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Bringing happiness,
day after day.

Bridging science to practice

We drive impact in floriculture by combining industry expertise and comprehensive data. Partnering with players across the supply chain, we boost quality, sustainability, and margins. This is all powered by our FlowerWatch Quality Standards.

Discover how
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Join the chain of impact

We collaborate with stakeholders across the chain. Together, we can achieve new industry standards and consistently deliver the highest-quality flowers to consumers, every day. Join us in shaping the future of floriculture.

Take a closer look

Stories from the field

We're delighted to be at IFTEX this week!

Come and speak to us at stand G2.27.

What an event Rhino Charge 2026 was.

Adventure and conservation meet at Rhino Charge 2026

 

A big thank you to Marloes

At the end of May, we say goodbye to Marloes Rodewijk 

Real impact on your quality, costs, and footprint

Working with young plant producers in several countries over the years, one thing stands out:

More about FlowerWatch

Founded over 20 years ago by Dutch scientist and floriculture entrepreneur Jeroen van der Hulst , FlowerWatch brings together passionate individuals who have both the practical experience and theoretical understanding needed to elevate flower supply chains. We are not only a leading quality assurance company: we are here to drive industry-wide transformation. 

More about us