'Dozens of companies can collect and present data, but few can make sense of them - and convert sense making into hands-on, sustainable improvement.'

Jeroen van der Hulst, Managing Director of FlowerWatch

Four pillars to support your performance

A FlowerWatch subscription is based on four pillars designed to uphold you in your pursuit of excellence: Monitoring, Training, Accreditation, and Business Growth.

Identify even the smallest weaknesses in your chain

Before you can ensure standardized top quality, you need to analyze your current practice - and see what's going well and what needs fixing. Our experience shows that even seemingly insignificant performance 'leaks' can have a major impact on quality, vase life, and margins. Our specialized monitoring teams conduct on-site tests and interviews around the world, providing you with razor-sharp insight into every key aspect of performance. We then include these insights into your subscription, so that from now onĀ  you can identify the smallest problems - in-house as well as up and down your supply chain.

Clear reports, graphs, and feedback for effective decision-making

By using FlowerWatch Quality Standards as a benchmark, we enable you to quantify the performance level of your supply chain. The reports, graphs, and feedback you receive as a subscriber will give you all of the crucial decision-making information you need to assure customers of your quality, and to quickly fix whatever problems might occur. 

Five dependable monitoring methods for confirming your excellence

The activities of FlowerWatch Monitoring for confirming your excellence center on five tried and tested methods. All of these services are available on a subscription basis.

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Quality Controls

Performed on location at your sites, our Quality Controls are tailored to your specifications. >>

The results are compared with the benchmark FlowerWatch Quality Standards. This means you will be able to recognize the inefficiencies that hinder your growth - as well as identifying changes and new tools you need to improve. You can access the QC results in your own database environment, which includes a user-friendly dashboard for quick-and-easy insight into every aspect of your supply chain performance

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Cold Chain Analysis

With graphic overviews, optional airplane-proof tracking systems, and your own service platform, our Cold Chain Analyzes will help you pinpoint every weakness in your cold chain, all the way from farm to florist. >> 

We work with a Score Card, highlighting the hotspots on the route, and letting you know exactly where and how you can enhance your cold chain. Our analyzes are based on the 500-degree hour norm that underpins the FlowerWatch Quality Standards, a proposed industry standard that guarantees longer vase-life and is based on extensive scientific and field research.

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Vase-Life Tests

Our Vase-Life Tests are a reliable and highly compelling way of visualizing the results of supply chain performance. >>

Using our high-quality chain simulation models, including vase-life videos, you can gauge how each specific link in your chain affects the vase-life of your flowers. With access to your own database, you can use the exhaustive data we collect to reach a higher level of performance - and thereby increase and guarantee vase-life. As a subscriber, you receive vase-life videos and reports every four weeks 

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Potted Plant Lifecycle Tests

Our Potted Plant Lifecycle Tests are similar to the Vase-Life Tests. Their aim is to help you accurately analyze the efficacy of your supply chain and quantify the impact of weak spots on your potted plants' lifecycle. >>

With reliable testing in place, you will have all the data you need to raise the quality of your potted plants to a consistent, high level.

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Facility audits

By examining every facility in your supply chain, we can help you ensure ongoing optimal performance. >>  

By examining every facility in your supply chain, we can recognize inefficiencies impacting the quality of your flowers and potted plants. Think, for example, of pack houses, cold rooms, airport facilities and so on. The performance of each facility is benchmarked against our detailed FlowerWatch Quality Standards, showing you how standardization will improve your supply chain performance. And with our zero-point measurement, you will have a clear starting point. With that, you can begin to upgrade your supply chain straight away. Many of our customers soon discover that relatively simple measures can have a huge overall impact.

Eager to assess your performance?

Are you curious how a subscription can help you optimize your performance?
Feel free to contact Emmeliek Brabander.


FlowerWatch BV
Noordeinde 144a
2371 CX Roelofarendsveen
T +31 6 29 18 19 41